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November 1, 2010 @ 7:38pm • Video Post • Tweet this • Share on Facebook

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One more day before you can view the full video on the Prada website, but here’s a sneak preview of the Fantasy Motionbook of their A/W2010. Ingenious marriage of art and fashion showcasing talents like Oma, Alexander Reichert, and Fausto Fantinuoli. Splendido!!  

I can’t wait for the full video…. but wait, isn’t it a bit late to be launching a video for AW2010?!     

October 5, 2010 @ 5:11pm • Video Post • Tweet this • Share on Facebook

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Last week, Gareth Pugh surprised his attendees for his Spring 2011 show, by showing an 11-minute video instead of a runway show. 

There were lots of buzz in fashion news asking if this would be the way of the future. Well, if you ask me, that will be the inevitable eventuality given what we see happening in technology.

Call me old-school, but I think there’s something quite special seeing actual living and breathing beings showcasing these talents pieces of art live. And it is just not the same seeing a perfectly crafted piece of film like Gareth Pugh’s video….